Mccally Media

How to Architect Your Content Strategy

Learn why you should architect your content strategy and how one company created a practical way to do it – Content Marketing Institute

Google Expanded From Sources Across The Web Feature

10 Companies That Totally Rock Customer Service on Social Media

These brands do a great job of handling customer service issues and creating a helpful community on Twitter, Facebook and more.

DIY: How To Market Your Small Business In Any Economy

As a small business owner, you may wonder how you can market your brand and products, and get results. Have you thought about inbound marketing?

A call to action is essential in digital signage

Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.

15 Of The Worst QR Code Fails Of All Time

Gillette<br>While is actually a pretty smart way to get people to actually scan the dreaded QR code, the phenomenon is often so poorly executed that it has become a joke in the industry. There's even a Tumblr titled "Pictures of People Scanning QR-codes" that boasts zero images<br>Brad Frost and Craig Villamor, friends and a mobile web strategist and a principal architect at Salesforce .com, respectively, started a blog called "WTF QR Codes" that is entirely dedicated to the worst of the…

Want Better Content Marketing Management? Try One of These Tools

Get introduced to five lesser known but highly effective tools in the content marketing management field – Content Marketing Institute

6 Things You Need To Know About Marketing Management (+ 4 Free Templates)

All the things they didn't teach you about Marketing Management in College and a few templates to help you be a better marketing manager.

10 sales & marketing tips for the digital era

Insurance agents and brokers, heed the advice in this article before heading into another Zoom meeting.

Why the Wall Is Crumbling Between Sales, Marketing

E-commerce growth and retailers morphing into media-savvy "branded ecosystems" force marketers to reshape their organizations.

Social Lead Generation Automation: The Next Step in Sales/Marketing Alignment

Tools like Socedo, which offer social lead generation automation, automate an otherwise manual process, boosting sagging inbound conversion rates.

The Steps You Need to Define the Stages of Your Sales & Marketing Funnel

Learn how to properly define the stages of your sales and marketing funnel.

How Brands Can Use Slack Communities To Drive Better Sales & Marketing Results

Slack communities offer benefits beyond networking yet are grossly underutilized. We decided to dive deep into the fast-paced world of Slack communities to know how brands can use them to drive better sales and marketing results.

How Chatbots Support Sales, Marketing and the Customer Experience

Chatbots and artificial intelligence (AI) are rapidly growing tools that support sales, marketing and customer experience initiatives. Yet, some businesses still hesitate to invest in AI and chatbots.

The Basics of Aligning Sales, Marketing, Operations, and Finance to Grow Profitable Sales

The Basics of Aligning Sales, Marketing, Operations, and Finance to Grow Profitable Sales

How Storytelling Can Power Your Success in Sales, Marketing & Beyond

Messaging expert Andy Raskin on storytelling's critical role in powering a startup's success in sales, marketing, fundraising, product development and more.

Why You Need a Sales & Marketing Process Flow to Achieve Alignment

Implementing a sales &amp; marketing process flow can help your sales and marketing teams align and know who's responsible for what. When it comes to developing a strategy to create optimal conversions, a sales &amp; marketing process flow can take the guesswork out of priorities, goals, and what is necessary to achieve success.

Why it's hard to align sales, marketing & service

Customers don’t deal with departments; they deal with companies. And so when there is no alignment and consistency between the sales, marketing and service